Values need to be real

16 April 18


Most organisations now have values.

They put them on websites, marketing brochures and sometimes office walls. But to many employees they are meaningless.

They are words sent from the top to describe something different from their daily experience. Just look at the number of companies with diversity as a value then consider their gender pay gap and number of women and BAME people in senior positions.

They are also largely interchangeable. It is remarkable how similar company values are even in quite different organisations. For values to be meaningful they must describe the real work experience desired by employees. They should say something about the sort of company they want to work in and are treated.

They must link closely with their individual purpose in a way that complements intrinsic motivation.

If values don’t have that meaning, you may as well not bother having them.

WHAT PEOPLE ARE SAYING ABOUT US

Whilst working as a Partner at Foot Anstey, I worked with Norman on a number of projects, including a complex negotiation on a £multi-million, multi-stakeholder local authority contract. The whole collaboration benefitted from the fact that Norman knows how to listen to others and when to speak and act, and was always quick to grasp the technical detail of (often complex) issues and hone in on pragmatic, viable solutions. I can unequivocally say that whomever Norman works with is lucky to have his attention and his insights.  The fact that he’s a nice guy on top of that is a welcome bonus!

Al Goodwin – Head of Commercial, SC Group-Global Ltd