Values need to be real

16 April 18


Most organisations now have values.

They put them on websites, marketing brochures and sometimes office walls. But to many employees they are meaningless.

They are words sent from the top to describe something different from their daily experience. Just look at the number of companies with diversity as a value then consider their gender pay gap and number of women and BAME people in senior positions.

They are also largely interchangeable. It is remarkable how similar company values are even in quite different organisations. For values to be meaningful they must describe the real work experience desired by employees. They should say something about the sort of company they want to work in and are treated.

They must link closely with their individual purpose in a way that complements intrinsic motivation.

If values don’t have that meaning, you may as well not bother having them.

WHAT PEOPLE ARE SAYING ABOUT US

I commissioned Norman to help embed our new values across our hospice and head office sites.  He quickly understood the challenges we faced and was able to identify the practical and achievable steps necessary to build on our values in order to improve engagement and performance throughout the organisation.  In doing this he quickly gained the confidence of our staff and had great professional credibility with our leadership team.  His work has enabled us to put our values at the heart of all we do.

David Burland – CEO, Shooting Star Chase Children’s Hospice Care