Values need to be real

16 April 18


Most organisations now have values.

They put them on websites, marketing brochures and sometimes office walls. But to many employees they are meaningless.

They are words sent from the top to describe something different from their daily experience. Just look at the number of companies with diversity as a value then consider their gender pay gap and number of women and BAME people in senior positions.

They are also largely interchangeable. It is remarkable how similar company values are even in quite different organisations. For values to be meaningful they must describe the real work experience desired by employees. They should say something about the sort of company they want to work in and are treated.

They must link closely with their individual purpose in a way that complements intrinsic motivation.

If values don’t have that meaning, you may as well not bother having them.

WHAT PEOPLE ARE SAYING ABOUT US

Norman was commissioned to assist the Naval Families Federation as we embarked on a comprehensive review of our strategy. He is a skilled facilitator and helped us to ensure that the whole team’s input was heard and valued. His input gave us confidence in our approach and put us in a strong position to take forward work on our theory of change, and ultimately to deliver a coherent strategy to take the organisation forward.

Bridget Nicholson – Head of Strategy, Naval Families Federation